Modern fine jewellery for the considered minimalist.

We Soon create considered, minimal jewellery with bold, timeless lines. Handmade using ethically-sourced silver and gold, Soon pieces are positive works of art with lasting value that take you from work to weekend.

Founded in 2015 by Swedish-Australian designers, Louise Odelberg and Lulu Ruttley, Soon fuses intention-based principles with the stylistically pure forms of Scandinavian design. Born on opposing sides of the globe, now based in Byron Bay and Bali, Louise and Lulu know the power of reaching balance. Soon’s philosophy echoes this understanding, striving to create versatile fine jewellery that brings both inner and outer worlds into focus.

Soon takes a considered approach to designing each piece, crafting clear intentions into clean lines and removing anything inessential to the core purpose. Accompanied by bite-sized affirmations reflecting a specific intention, your special purchase holds the aim of enhancing self-awareness and further integration.

This is beautiful, modern Scandinavian jewellery with meaning. When you wear Soon, you wear confidence, comfortably.